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UID:10008437-1758016800-1758027600@businessimpactnw.org
SUMMARY:Grow and Thrive (Fall 2025)
DESCRIPTION:Grow & Thrive is a structured mentor program with expert guidance & advice\, perfect for any business owner who wants to take their business to the next level.  Participants create a strategy for growth by charting a path to future success with 3–5-year objectives working with their current financial statements\, operating manuals\, marketing materials\, etc. You will also identify issues and improve your business model and evaluate current operations to determine your path for growth. The course will conclude with pitch presentations\, presented before a panel of business professionals. \nThis course is designed for business owners who have been in business at least a year and are averaging over $25\,000 in annual sales or have completed the Launch & Grow program. Through seven\, 3-hour sessions held over a 12-week period\, business owners work with subject-area experts to design a plan to strategically grow their business. Additionally\, they are paired with mentors and business coaches for further guidance and support. Grow & Thrive is an opportunity to share\, learn\, and network with other successful business owners in a small cohort setting. \nThis opportunity is designed to be an immersive program and is a paid course. Class fee is $299 for the course including materials. \nEach participant can expect to budget 9-12 hours per session to ensure success in this class—this includes 2.5 hours of class time and 7-9 hours of “pre- & post- session work” outside of class. Sessions 1-6 meeting every 2 weeks. \nGrow & Thrive Sessions: \n\nOrientation (Sep 16)\nSession One (Sep 24): Know Your Business: Strategic Assessment and Setting Goals*\nSession Two (Oct 7): Marketing & Sales\nSession Three (Oct 21): Financial Management\nSession Four (Nov 4): Resource Management: Operations\nSession Five (Nov 18): Resource Management: Human Resources\nSession Six (Dec 2): Pitch\n\n*Note: Session One is on a Wednesday. The rest of the classes are on Tuesdays. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n10:00 am – 1:00 pm PT\n9:00 am – 12:00 pm AKT\n11:00 am – 2:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/grow-and-thrive-fall-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/10/Calendar-banner-2024-Grow-Thrive.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250912
DTEND;VALUE=DATE:20250913
DTSTAMP:20250927T031032
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008752-1757635200-1757721599@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-09-12/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Boise:20250819T110000
DTEND;TZID=America/Boise:20250819T123000
DTSTAMP:20250927T031032
CREATED:20250721T194434Z
LAST-MODIFIED:20250721T214543Z
UID:10008909-1755601200-1755606600@businessimpactnw.org
SUMMARY:Content to Strategy: Small Business Marketing Framework
DESCRIPTION:Content to Strategy is a 7-week hands-on marketing cohort designed to help small business owners go from overwhelmed to empowered when it comes to content marketing. Each week builds on the last—starting with understanding why content marketing matters\, cleaning up your accounts\, and choosing the right platforms. You’ll develop a personalized content strategy calendar\, get content filmed for your business\, and learn editing techniques using tools like CapCut and Canva. Along the way\, you’ll master caption writing\, hashtags\, engagement tactics\, and collaborations to make your posts stand out. We’ll wrap with how to analyze basic performance metrics\, plan your next month of content\, and get personalized feedback during our group celebration. Whether you’re brand new to marketing or just need structure and accountability\, this cohort gives you the strategy\, tools\, and confidence to show up online. \nWhat you get: \n\n7 Weeks of Educational Classes\nContent Planner\nFilm session with a content creator at your choice of location – Chrisna\, Unedited Content Studio\nRights/Ownership to all content produced in your session\nIn person collaboration and feedback with other businesses\n\nDates: \n\n8/19/25 – Virtual on Zoom\n8/26/25 – In person\n9/2/25- Content Session on your own\n9/9/25- In person\n9/16/25- In Person\n9/23/25- Virtual on Zoom\n9/30/25- In person\n\nAll 11am-12:30pm MST \nAugust 19-September 30\, 2025\n1x per week on Tuesdays from 11AM-12:30 PM MST\nHybrid- Zoom and IWBC Office: 5465 E Terra Linda Way\, Room 106\, Nampa\, ID 83686 \nOnly 8 Spots\, so secure yours ASAP! \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/content-to-strategy-small-business-marketing-framework/
LOCATION:AK
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250808
DTEND;VALUE=DATE:20250809
DTSTAMP:20250927T031032
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008751-1754611200-1754697599@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-08-08/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250807T090000
DTEND;TZID=America/Los_Angeles:20250807T110000
DTSTAMP:20250927T031032
CREATED:20250115T171736Z
LAST-MODIFIED:20250207T235324Z
UID:10008729-1754557200-1754564400@businessimpactnw.org
SUMMARY:The Food Biz Basics (August 2025)
DESCRIPTION:The Food Biz Basics class offers a deep dive into the nuts and bolts of starting and running a food business. \nWe’ll explore topics such as: \n\ncommercial kitchen options\,\nlicensing and permitting\,\nbranding and marketing\,\nselling through different sales channels\,\ncosting and pricing\,\nand funding strategies.\n\nYou’ll learn along with other food business owners who are exploring ways to find and develop niches within the exciting\, challenging\, and complex world of small-scale food entrepreneurship. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n9:00 am – 11:00 am PT\n8:00 am – 10:00 am AKT\n10:00 am – 12:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/the-food-biz-basics-august-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ORGANIZER;CN="Food & Farm Business Services (FFBS)":MAILTO:fbrc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Boise:20250724T123000
DTEND;TZID=America/Boise:20250724T143000
DTSTAMP:20250927T031032
CREATED:20250606T165316Z
LAST-MODIFIED:20250610T215804Z
UID:10008884-1753360200-1753367400@businessimpactnw.org
SUMMARY:Women of Excellence Educational Networking Meet Up
DESCRIPTION:Join us for an exclusive networking and educational event designed to uplift and support women in business. In partnership with Northwest Nazarene University (NNU) and the Idaho Women’s Business Center (IWBC)\, this event will provide meaningful connections and valuable insights from expert guest speakers. \n \n  \n📅 Date: Thursday\, July 24th\, 2025\n⏰ Time: 12:30 PM – 2:30 PM\n📍 Location: Northwest Nazarene University Thomas Science Center 603 E Dewey\, Room 138 Nampa\, ID 83646\n🏦 Sponsored by: CapEd Credit Union (Lunch Provided)\n🎤 Guest Speakers: Derrick Lawter – Director of Marketing with WebMarkets & Lauren Schaack – Director of Totally Boise teaching on Mastering Meta Ads & Metrics. \nMeta Ads aren’t just for big brands and bloated budgets—they’re a powerful engine for small businesses ready to play bigger. In this bold and practical session\, Derrick Lawter of WebMarkets and Lauren Schaack of Totally Boise pulls back the curtain on what actually works in today’s Meta ecosystem. Whether you’ve never boosted a post or you’re tired of “meh” results\, this is your blueprint for building ad campaigns that perform\, scale\, and drive real ROI. \nYou’ll learn: \n\nThe types every small business should be running—and why\nHow to structure your Meta funnel like a growth agency\nCommon traps that waste money and how to dodge them\nBudget-friendly targeting strategies that convert clicks into clients\nBasic metrics and how to evaluate performance\n\nThis isn’t fluff. It’s a tactical\, no-nonsense walkthrough designed to give ambitious business owners the clarity and confidence to make Meta Ads their most profitable channel. Walk in curious. Walk out ready to scale! \n✨ Secure Your Spot! ✨ Registration is required: https://airtable.com/appX8AzeMeEx8s0WP/shrvvNoeT9tID3fE0
URL:https://businessimpactnw.org/event/women-of-excellence-educational-networking-meet-up/
LOCATION:Northwest Nazarene University\, 603 E Dewey\, Nampa\, Idaho\, 83646
CATEGORIES:In-person
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250711
DTEND;VALUE=DATE:20250712
DTSTAMP:20250927T031032
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008750-1752192000-1752278399@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-07-11/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Boise:20250710T130000
DTEND;TZID=America/Boise:20250710T140000
DTSTAMP:20250927T031032
CREATED:20250613T230038Z
LAST-MODIFIED:20250613T230038Z
UID:10008897-1752152400-1752156000@businessimpactnw.org
SUMMARY:Launching Your Startup: Square One
DESCRIPTION:Thinking about starting a small business but unsure where to begin? This workshop is your first step. Join us for a practical and informative session that covers key considerations for launching your business—from planning and permits to funding and marketing. Whether you’re just starting to dream or ready to take action\, this is the place to begin. \n \n🗓️ Date: Thursday\, July 10th 2025 \n⏰ Time: 12:00 PM – 1:00 PM PST/ 1:00-2:00 PM MST \n📍 Location: Hybrid via Zoom or in-person at Nez Perce Tribe Veterans Conference Room\, (120 Bever Grade\, Lapwai\, ID 83540) \n🔗 Register now: https://www.eventbrite.com/o/itamyanaawit-program-33510558305 \nAbout the Speaker: Paige Wiscombe – State Program Director\, Idaho Women’s Business Center at Business Impact NW \nPaige Wiscombe is a seasoned professional with extensive experience in business ownership\, event and marketing management\, and program coordination. As the former Project Coordinator at the Idaho APEX Accelerator and the Events and Marketing Director at Idaho Connect\, she built organizational brands and successfully managed grants and large-scale events. Now serving as the State Director of the Idaho Women’s Business Center\, Paige specializes in helping startups and small businesses with strategic planning\, financials\, and navigating business transactions\, while also advocating for community building and inclusivity through her nonprofit work with organizations like the Culture for Change Foundation and Gr8ter. Paige is an Idaho native and holds a Bachelor’s Degree from Boise State University. In her free time\, she enjoys traveling\, staying active\, and exploring the outdoors with her family and two dogs. \nAttend in-person (Lapwai\, Idaho) or online via Zoom. \nQuestions? Connect with Jordan Shawl\, Program Coordinator at jshawl@nezperce.org or (208) 790-0426 or Stacia Morfin\, Program Director\, at staciam@nezperce.org or (208) 848-6417. Learn more about our programs at www.buynezperce.org.
URL:https://businessimpactnw.org/event/launching-your-startup-square-one/
LOCATION:Nez Perce Tribe Veterans Conference Room\, 120 Bever Rd\, Lapwai\, ID\, 83540\, United States
CATEGORIES:In-person,Virtual
ORGANIZER;CN="Idaho Women's Business Center (IWBC)":MAILTO:iwbc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250613
DTEND;VALUE=DATE:20250614
DTSTAMP:20250927T031032
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008749-1749772800-1749859199@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-06-13/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250611T130000
DTEND;TZID=America/Los_Angeles:20250611T143000
DTSTAMP:20250927T031032
CREATED:20241122T171349Z
LAST-MODIFIED:20250521T160706Z
UID:10008617-1749646800-1749652200@businessimpactnw.org
SUMMARY:Business Excellence Session: COBID Certification Information Session
DESCRIPTION:Topic: COBID Certification Information Session \nDescription: Join the Oregon MBDA\, Business Oregon and the Certification Office of Business Inclusion & Diversity (COBID) for a FREE Certification Information Session and learn how getting certified can propel your business toward local\, state\, and federal contract opportunities. Whether you’re new to certification or looking to expand your reach\, this session is designed to equip Oregon and SW Washington minority businesses with the tools for success. \nSpeaker: Darren Spencer – Program Analyst\, Business Oregon – COBID \n \nDarren Spencer is new this year to Business Oregon as a Program Analyst for COBID. Previously he spent 20 years at Portland General Electric. During his time at PGE\, Darren worked in program management\, marketing\, product development. As a third generation Oregonian\, he is committed to improving the lives and livelihood of Oregonians and working for Business Oregon/COBID allows him to do that. He lives in Clackamas County\, with his wife\, son\, daughter\, and a dog. \n\n\n\n\n\nBusiness Excellence Sessions are a series of virtual educational workshops designed to address the unique challenges businesses face in their daily operations and their journey toward overall success. Among the most common challenges are legal\, financial\, and contracting obstacles. These sessions aim to provide entrepreneurs with a platform to learn\, grow\, and apply practical knowledge to enhance their businesses. Participants will also gain insight into other community resources and opportunities available now or in the near future. Topics can cover services\, opportunities in development\, or essential information small businesses need to know. \n\n\n\n\n\nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n1:00 pm – 2:30 pm PT\n12:00 pm – 1:30 pm AKT\n2:00 pm – 3:30 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/business-excellence-session-06-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ORGANIZER;CN="Oregon MBDA Business Center (ORMBDA)":MAILTO:ormbda@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250605T090000
DTEND;TZID=America/Los_Angeles:20250605T110000
DTSTAMP:20250927T031032
CREATED:20250115T171658Z
LAST-MODIFIED:20250207T235303Z
UID:10008728-1749114000-1749121200@businessimpactnw.org
SUMMARY:The Food Biz Basics (June 2025)
DESCRIPTION:The Food Biz Basics class offers a deep dive into the nuts and bolts of starting and running a food business. \nWe’ll explore topics such as: \n\ncommercial kitchen options\,\nlicensing and permitting\,\nbranding and marketing\,\nselling through different sales channels\,\ncosting and pricing\,\nand funding strategies.\n\nYou’ll learn along with other food business owners who are exploring ways to find and develop niches within the exciting\, challenging\, and complex world of small-scale food entrepreneurship. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n9:00 am – 11:00 am PT\n8:00 am – 10:00 am AKT\n10:00 am – 12:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/the-food-biz-basics-june-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ORGANIZER;CN="Food & Farm Business Services (FFBS)":MAILTO:fbrc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Boise:20250512T180000
DTEND;TZID=America/Boise:20250512T200000
DTSTAMP:20250927T031032
CREATED:20250423T191754Z
LAST-MODIFIED:20250512T182818Z
UID:10008866-1747072800-1747080000@businessimpactnw.org
SUMMARY:Shop Local\, Stay Local: Boosting Local Business Through Tourism and Events
DESCRIPTION:Date: May 12th\, 2025 \nTime: 6pm-8pn (MST) \nLocation: 110 East 2nd Ave\, Glenns Ferry\, Idaho \n  \nJoin us on May 12 from 6–8 PM (MST) at Glenns Ferry City Hall for a “Shop Local\, Stay Local” evening focused on helping businesses attract customers during tourism and high season. We’ll cover marketing tips\, storefront strategies\, and how to partner with community events to drive foot traffic. \nCome ready to network\, ask questions\, and share ideas with fellow local business owners. \nThis is a potluck-style gathering\, so bring a dish to share and let’s build community together! Registration at the door \nPlease reach out to Paige Wiscombe at iwbc@businessimpactnw.org with questions
URL:https://businessimpactnw.org/event/shop-local-stay-local/
LOCATION:Glenns Ferry City Hall\, 110 East 2nd Ave\, Glenns Ferry\, ID
ORGANIZER;CN="Idaho Women's Business Center (IWBC)":MAILTO:iwbc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250509
DTEND;VALUE=DATE:20250510
DTSTAMP:20250927T031032
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008748-1746748800-1746835199@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-05-09/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250508T113000
DTEND;TZID=America/Los_Angeles:20250508T130000
DTSTAMP:20250927T031032
CREATED:20241220T005953Z
LAST-MODIFIED:20250207T195447Z
UID:10008722-1746703800-1746709200@businessimpactnw.org
SUMMARY:Business Expert Session: Quality Jobs - Perspective from Job Seekers and Businesses
DESCRIPTION:The Quality Jobs initiative is a commitment to designing and developing a regional approach with workers\, employers\, job seekers\, community-based organizations\, economic developers\, and local municipalities to define\, support and promote quality jobs. We have launched this regional effort and are building a public/private coalition to advance an equitable economic recovery. Through this Initiative\, we hope to increase job quality by supporting strategies to provide self-sufficiency wages\, workplace safety\, worker engagement\, comprehensive benefit programs\, predictable scheduling and hours\, accessible hiring and onboarding\, and training and advancement opportunities. We hope you will join us! \nPresenter: Sean Moore – Senior Project Manager\, Workforce Southwest Washington \n \nI have had the opportunity of being a part of workforce development for the past 9 years\, focusing training\, recruiting and retaining local talent in Healthcare. Previous to this work\, I have worked primarily in marketing positions in the region and in Micronesia. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n11:30 am – 1:00 pm PT\n10:30 am – 12:00 pm AKT\n12:30 pm – 2:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/business-expert-session-quality-jobs-perspective-from-job-seekers-and-businesses/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250411
DTEND;VALUE=DATE:20250412
DTSTAMP:20250927T031032
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008747-1744329600-1744415999@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-04-11/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250403T090000
DTEND;TZID=America/Los_Angeles:20250403T110000
DTSTAMP:20250927T031032
CREATED:20250115T171608Z
LAST-MODIFIED:20250207T235240Z
UID:10008727-1743670800-1743678000@businessimpactnw.org
SUMMARY:The Food Biz Basics (April 2025)
DESCRIPTION:The Food Biz Basics class offers a deep dive into the nuts and bolts of starting and running a food business. \nWe’ll explore topics such as: \n\ncommercial kitchen options\,\nlicensing and permitting\,\nbranding and marketing\,\nselling through different sales channels\,\ncosting and pricing\,\nand funding strategies.\n\nYou’ll learn along with other food business owners who are exploring ways to find and develop niches within the exciting\, challenging\, and complex world of small-scale food entrepreneurship. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n9:00 am – 11:00 am PT\n8:00 am – 10:00 am AKT\n10:00 am – 12:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/the-food-biz-basics-april-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ORGANIZER;CN="Food & Farm Business Services (FFBS)":MAILTO:fbrc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250314
DTEND;VALUE=DATE:20250315
DTSTAMP:20250927T031032
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008746-1741910400-1741996799@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-03-14/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250313T113000
DTEND;TZID=America/Los_Angeles:20250313T130000
DTSTAMP:20250927T031032
CREATED:20250205T221935Z
LAST-MODIFIED:20250303T171536Z
UID:10008759-1741865400-1741870800@businessimpactnw.org
SUMMARY:Business Expert Session: Technical Essentials of Digital Marketing
DESCRIPTION:Learn the technical essentials for creating and launching engaging and successful marketing campaigns! \nIn the first part of this session\, we will discuss how to create a marketing plan using a straightforward template that helps you systematize your content creation and schedule a cadence of communication with your target customers. \nIn the second half\, we will walk through how to use digital marketing advertising platforms\, including Google and Meta. You will learn about pixels\, develop an understanding of how digital and social media paid advertising works\, the importance of email marketing\, and how to interpret the results of your campaigns. \nBring your questions for hands on assistance with navigating these sometimes-challenging digital platforms. \nPresenter: Andi Lucas – Founder & CEO\, Hummingbird Marketing Services LLC \n \nAndi Lucas is the Founder and CEO of Hummingbird Marketing Services\, now in its 10th year. She has more than 25 years of professional writing and editing experience as well as almost 15 years in digital marketing and web development. Andi is passionate about helping small businesses soar to new heights through one-of-a-kind website design\, tailored content writing\, engaging social media\, striking branding and design\, and intentional marketing strategies. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n11:30 am – 1:00 pm PT\n10:30 am – 12:00 pm AKT\n12:30 pm – 2:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/business-expert-session-technical-essentials-of-digital-marketing/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250214
DTEND;VALUE=DATE:20250215
DTSTAMP:20250927T031032
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008745-1739491200-1739577599@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-02-14/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250213T100000
DTEND;TZID=America/Los_Angeles:20250213T130000
DTSTAMP:20250927T031032
CREATED:20241025T214638Z
LAST-MODIFIED:20250228T190645Z
UID:10008436-1739440800-1739451600@businessimpactnw.org
SUMMARY:Grow and Thrive (Spring 2025)
DESCRIPTION:Grow & Thrive is a structured mentor program with expert guidance & advice\, perfect for any business owner who wants to take their business to the next level.  Participants create a strategy for growth by charting a path to future success with 3–5-year objectives working with their current financial statements\, operating manuals\, marketing materials\, etc. You will also identify issues and improve your business model and evaluate current operations to determine your path for growth. The course will conclude with pitch presentations\, presented before a panel of business professionals. \nThis course is designed for business owners who have been in business at least a year and are averaging over $25\,000 in annual sales or have completed the Launch & Grow program. Through seven\, 3-hour sessions held over a 12-week period\, business owners work with subject-area experts to design a plan to strategically grow their business. Additionally\, they are paired with mentors and business coaches for further guidance and support. Grow & Thrive is an opportunity to share\, learn\, and network with other successful business owners in a small cohort setting. \nThis opportunity is designed to be an immersive program and is a paid course. Class fee is $299 for the course including materials. \nEach participant can expect to budget 9-12 hours per session to ensure success in this class—this includes 2.5 hours of class time and 7-9 hours of “pre- & post- session work” outside of class. Sessions 1-6 meeting every 2 weeks. \nGrow & Thrive Sessions: \n\nOrientation (Feb 13)\nSession One (Feb 20): Know Your Business: Strategic Assessment and Setting Goals\nSession Two (Mar 6): Marketing & Sales\nSession Three (Mar 20): Financial Management\nSession Four (Apr 3): Resource Management: Operations\nSession Five (Apr 17): Resource Management: Human Resources\nSession Six (May 1): Pitch\n\nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n10:00 am – 1:00 pm PT\n9:00 am – 12:00 pm AKT\n11:00 am – 2:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/grow-and-thrive-spring-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/10/Calendar-banner-2024-Grow-Thrive.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250206T090000
DTEND;TZID=America/Los_Angeles:20250206T110000
DTSTAMP:20250927T031032
CREATED:20250115T171458Z
LAST-MODIFIED:20250207T235150Z
UID:10008726-1738832400-1738839600@businessimpactnw.org
SUMMARY:The Food Biz Basics (February 2025)
DESCRIPTION:The Food Biz Basics class offers a deep dive into the nuts and bolts of starting and running a food business. \nWe’ll explore topics such as: \n\ncommercial kitchen options\,\nlicensing and permitting\,\nbranding and marketing\,\nselling through different sales channels\,\ncosting and pricing\,\nand funding strategies.\n\nYou’ll learn along with other food business owners who are exploring ways to find and develop niches within the exciting\, challenging\, and complex world of small-scale food entrepreneurship. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n9:00 am – 11:00 am PT\n8:00 am – 10:00 am AKT\n10:00 am – 12:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/the-food-biz-basics-february-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ORGANIZER;CN="Food & Farm Business Services (FFBS)":MAILTO:fbrc@businessimpactnw.org
END:VEVENT
END:VCALENDAR