Tad Richardson<\/a>\u00a0(he\/him) is a digital advertising pioneer and marketing executive, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.\u00a0 Tad is an advocate of \u201cbusiness for good\u201d and a firm believer that \u201cmarketing for good\u201d must go hand-in-hand. Applying his unique experience in enterprise marketing, small-business, community-building and fundraising, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels, and several stakeholders of the former Negro Baseball Leagues, including the Negro Leagues Baseball Museum, the Josh Gibson Foundation and the Buck Leonard Association.<\/p>\nTad is a native of the Puget Sound and a lifetime resident of Washington state. 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