BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Business Impact NW - ECPv6.15.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Business Impact NW
X-ORIGINAL-URL:https://businessimpactnw.org
X-WR-CALDESC:Events for Business Impact NW
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20270314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20271107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:America/Boise
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20250309T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20251102T080000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251002T090000
DTEND;TZID=America/Los_Angeles:20251002T110000
DTSTAMP:20250927T021304
CREATED:20250115T171811Z
LAST-MODIFIED:20250207T235408Z
UID:10008730-1759395600-1759402800@businessimpactnw.org
SUMMARY:The Food Biz Basics (October 2025)
DESCRIPTION:The Food Biz Basics class offers a deep dive into the nuts and bolts of starting and running a food business. \nWe’ll explore topics such as: \n\ncommercial kitchen options\,\nlicensing and permitting\,\nbranding and marketing\,\nselling through different sales channels\,\ncosting and pricing\,\nand funding strategies.\n\nYou’ll learn along with other food business owners who are exploring ways to find and develop niches within the exciting\, challenging\, and complex world of small-scale food entrepreneurship. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n9:00 am – 11:00 am PT\n8:00 am – 10:00 am AKT\n10:00 am – 12:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/the-food-biz-basics-october-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ORGANIZER;CN="Food & Farm Business Services (FFBS)":MAILTO:fbrc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251010
DTEND;VALUE=DATE:20251011
DTSTAMP:20250927T021304
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008753-1760054400-1760140799@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-10-10/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Boise:20251023T123000
DTEND;TZID=America/Boise:20251023T143000
DTSTAMP:20250927T021304
CREATED:20250908T194116Z
LAST-MODIFIED:20250908T194116Z
UID:10008922-1761222600-1761229800@businessimpactnw.org
SUMMARY:Women of Excellence Educational Networking Meet Up
DESCRIPTION:Join us for an exclusive networking and educational event designed to uplift and support women in business. In partnership with Northwest Nazarene University (NNU) and the Idaho Women’s Business Center (IWBC)\, this event will provide meaningful connections and valuable insights from an expert guest speaker. \n📅 Date: Thursday\, October 23\, 2025\n⏰ Time: 12:30 PM – 2:30 PM MST\n📍 Location: Northwest Nazarene University\, Nampa\, ID 83646\n🏦 Sponsored by: Zions Bank (Lunch Provided)\n🤝 Co-Hosted by: Northwest Nazarene University\n🎤 Guest Speaker: : Dave Huffman – Co-Founder & Chief Revenue Officer at Fifth Hammer \nTopic: Simplify Growth: The Clear Path to Scaling Your Business\nMost business owners overcomplicate growth—chasing too many tactics and strategies at once. In this session\, Dave Huffman reveals a simple formula that cuts through the noise and highlights the three levers that truly drive revenue. Drawing on his experience generating over $500M in consumer sales and leading brands to nine-figure exits\, Dave will show you how simplifying your approach creates sharper focus\, smarter decisions\, clearer priorities\, and faster growth. \nAbout the Speaker: Dave Huffman\, Co-Founder & Chief Revenue Officer at Fifth Hammer\nDave is known for perfecting the fundamentals of business growth by blending simplicity\, creativity\, and analytics. His approach consistently drives customer acquisition\, increases order value\, and boosts buyer frequency—scaling brands from early-stage startups to multiple nine-figure successes. In 2023\, he contributed to the $200M acquisition of Microbe Formulas. \nWith 22 years of diverse experience—spanning clinical psychology\, touring as a professional musician\, DTC eCommerce\, healthcare\, education\, and digital products—Dave is one of the rare CMO/CROs who has performed nearly every role within a marketing department. Currently\, Dave and his partners at Fifth Hammer are pursuing $1B in consumer health supplement exits. He has already driven over $500M in multi-channel supplement sales and is focused on growing supplement brands from $1M–$50M in revenue\, leading them to exits in the $200M–$600M range. \n✨ Secure Your Spot! ✨ Registration is required (free to attend\, includes lunch): https://airtable.com/appX8AzeMeEx8s0WP/shrSYWNp5mRHLkUM2
URL:https://businessimpactnw.org/event/women-of-excellence-educational-networking-meet-up-2/
LOCATION:Northwest Nazarene University\, 603 E Dewey\, Nampa\, Idaho\, 83646
CATEGORIES:In-person
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251030T100000
DTEND;TZID=America/Los_Angeles:20251030T113000
DTSTAMP:20250927T021304
CREATED:20241025T194350Z
LAST-MODIFIED:20250222T002531Z
UID:10008434-1761818400-1761823800@businessimpactnw.org
SUMMARY:Launch and Grow: Online
DESCRIPTION:L&G Website Online: Launch & Grow Your Business is a course designed to train participants on starting and running their business. The Launch & Grow program guides entrepreneurs in developing and implementing effective business plans to support strategic growth or secure financing. \nThis comprehensive 7-week program requires a commitment of approximately 10-12 hours per week\, combining live virtual sessions with self-paced pre- and post-session work. Participants gain skills in business management\, marketing\, and finance\, resulting in the creation of a draft business plan. \nLaunch & Grow Your Business: Online offers 24/7 access to an online learning platform with weekly readings\, videos\, exercises\, and interactive discussions. \nLaunch & Grow is a paid program offered at a rate of $249\, including course material. For Washington residents – Launch & Grow is a Washington State SEAP approved course. \nNOTICE: Launch & Grow Live Weekly Sessions will be held via a virtual meeting on the Zoom platform\, not in-person.  \n All sessions are:  \n\n10am-11.30am PST/PDT\n9am-10.30am AKT\n11am-12.30pm MDT\n\n\n\n\nWeekly Agenda\nLive Weekly Sessions\nThursdays\n10am-11.30am PST/PDT\n\n\nWeek 1: Planning Your Business\nOctober 30\n\n\nWeek 2: Knowing Your Products & Services\nNovember 6\n\n\nWeek 3: Understanding Your Market (Part 1)\nNovember 13\n\n\nWeek 4: Understanding Your Market (Part 2)\nNovember 20\n\n\nWeek 5: Understanding Branding & Building a Marketing Plan\nDecember 4\n\n\nWeek 6: Understanding Pricing & Financials\nDecember 11\n\n\nWeek 7: Funding & Managing Operations\nDecember 18\n\n\n\nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/launch-and-grow-online-7/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/10/Calendar-banner-2024-Launch-Grow-1.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251030T100000
DTEND;TZID=America/Los_Angeles:20251030T130000
DTSTAMP:20250927T021304
CREATED:20250714T160220Z
LAST-MODIFIED:20250912T161303Z
UID:10008904-1761818400-1761829200@businessimpactnw.org
SUMMARY:Launch and Grow: En Español
DESCRIPTION:Launch & Grow Tu Negocio es un curso diseñado para capacitar a las personas en cómo iniciar y administrar su propio negocio. El programa Launch & Grow guía a emprendedores en el desarrollo e implementación de planes de negocio efectivos para apoyar el crecimiento estratégico o acceder a financiamiento. \nEste programa integral de 7 semanas requiere un compromiso de aproximadamente 10 a 12 horas por semana\, combinando sesiones virtuales en vivo con trabajo autónomo antes y después de cada clase. Los participantes adquieren habilidades en gestión empresarial\, marketing y finanzas\, y como resultado elaboran un borrador de su plan de negocio. \nLaunch & Grow es un programa pago con un costo de $249\, que incluye el material del curso. Para residentes del estado de Washington\, Launch & Grow es un curso aprobado por el programa SEAP del estado de Washington. \nAVISO: Las sesiones semanales en vivo de Launch & Grow se realizarán de manera virtual a través de la plataforma Zoom\, no de forma presencial. \nTodas las sesiones en vivo se llevan a cabo en los siguientes horarios: \n\n10:00 a.m. – 1:00 p.m. (hora del Pacífico – PST/PDT)\n9:00 a.m. – 12:00 p.m. (hora de Alaska – AKT)\n11:00 a.m. – 2:00 p.m. (hora de la montaña – MDT)\n\n\n\n\nAgenda Semanal\nClases Semanales via Zoom\nJueves\n10am-1pm PST/PDT\n\n\nWeek 1: Planificación de tu negocio\nOctubre 30\n\n\nWeek 2: Conociendo tus productos y servicios\nNoviembre 6\n\n\nWeek 3: Entendiendo tu mercado (Parte 1)\nNoviembre 13\n\n\nWeek 4: Entendiendo tu mercado (Parte 2)\nNoviembre 20\n\n\nWeek 5: Entendiendo la marca y creando un plan de marketing\nDiciembre 4\n\n\nWeek 6: Entendiendo precios y finanzas\nDiciembre 11\n\n\nWeek 7: Financiamiento y gestión de operaciones\nDiciembre 18\n\n\n\nSe realizarán adaptaciones razonables para personas con discapacidades si se solicitan con al menos dos semanas de anticipación. Comuníquese al correo electrónico: coaching@businessimpactnw.org or llame al (206) 324-4330
URL:https://businessimpactnw.org/event/launch-and-grow-en-espanol/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/10/Calendar-banner-2024-Launch-Grow-1.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251114
DTEND;VALUE=DATE:20251115
DTSTAMP:20250927T021304
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008754-1763078400-1763164799@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-11-14/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251204T090000
DTEND;TZID=America/Los_Angeles:20251204T110000
DTSTAMP:20250927T021304
CREATED:20250115T171843Z
LAST-MODIFIED:20250207T235429Z
UID:10008731-1764838800-1764846000@businessimpactnw.org
SUMMARY:The Food Biz Basics (December 2025)
DESCRIPTION:The Food Biz Basics class offers a deep dive into the nuts and bolts of starting and running a food business. \nWe’ll explore topics such as: \n\ncommercial kitchen options\,\nlicensing and permitting\,\nbranding and marketing\,\nselling through different sales channels\,\ncosting and pricing\,\nand funding strategies.\n\nYou’ll learn along with other food business owners who are exploring ways to find and develop niches within the exciting\, challenging\, and complex world of small-scale food entrepreneurship. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n9:00 am – 11:00 am PT\n8:00 am – 10:00 am AKT\n10:00 am – 12:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/the-food-biz-basics-december-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ORGANIZER;CN="Food & Farm Business Services (FFBS)":MAILTO:fbrc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251212
DTEND;VALUE=DATE:20251213
DTSTAMP:20250927T021304
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008755-1765497600-1765583999@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-12-12/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251231
DTEND;VALUE=DATE:20260101
DTSTAMP:20250927T021304
CREATED:20231214T165334Z
LAST-MODIFIED:20250130T230337Z
UID:10008069-1767139200-1767225599@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-2/
LOCATION:ONLINE
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250927T021304
CREATED:20230223T221214Z
LAST-MODIFIED:20250206T224425Z
UID:10007186-1830211200-1830297599@businessimpactnw.org
SUMMARY:Business Expert Session: Marketing for Government Contracts
DESCRIPTION:This webinar was recorded on 02/23/2023 \nMarketing your products or services to government customers is much different than selling in the commercial sector. Explore the basics of how government customers buy and how you can position your firm to be considered with Tiffany Scroggs\, Program Director for the Washington State Procurement Technical Assistance Center (PTAC). Washington State PTAC assists businesses through the government-contracting marketplace.  Joining the Women-Owned Small Business (WOSB) Federal Contracting makes a business eligible to compete for federal contracts set aside for the program. \nAbout the Presenters: \nTiffany Scroggs – Washington State PTAC Program Director \n \nTiffany Scroggs is Program Director for the Washington State PTAC.  Her mission is to increase the number of government contracts that are awarded to Washington State firms.  Tiffany is a certified government contracting assistance counselor by the Association of PTAC’s and has obtained Federal Contractor Certification and Veteran Assistance Program Certification to assist Veteran Owned Businesses. Tiffany has BA in Communication from Western Washington University and a Masters Degree in Public Administration from The Evergreen State College.  Tiffany has worked with the small business community since moving to Olympia in 2003 and is an active Rotarian. \nThe Washington State PTAC assists businesses through the government-contracting marketplace. Washington PTAC’s mission is to increase the number of government contracts awarded to Washington firms so that those firms can grow. PTAC provides no cost\, confidential\, one-on-one technical assistance in all aspects of selling to federal\, state\, and local governments. Not In Washington State? Contact the PTAC serving your state by going to www.aptac-us.org. \n  \nJessica Vidican-Neisius – Washington Women’s Business Center Director \n \nJessica has been a successful business owner since 1995 and has worked across all disciplines involved in operating a small business. She possesses extensive knowledge of business concepts and a solid financial acumen. Jessica has built two restaurants and four WSDA certified food processing facilities\, with full responsibility for all aspects of business operations\, including strategic planning\, budgeting\, sales\, marketing\, product development\, human resources\, and mentoring talent. She has created and implemented training programs and has been responsible for assessing effectiveness of operational policies and procedures under 3rd party audit review. \nJessica possesses the skills and knowledge that will contribute to her success as a center director and is delighted to share her experience to help other business owners succeed. Jessica holds a BA in Community Studies and Graduate Certificate in Education from the University of California – Santa Cruz. She is National Cohort member of the Goldman Sachs/Babson College 10K Small Business Program.
URL:https://businessimpactnw.org/event/business-expert-session-marketing-for-government-contracts-2/
LOCATION:On-Demand BES\, Online
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2019/09/440x220calendar-3.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250927T021304
CREATED:20250314T215422Z
LAST-MODIFIED:20250321T185403Z
UID:10008852-1830211200-1830297599@businessimpactnw.org
SUMMARY:Technical Essentials of Digital Marketing
DESCRIPTION:Learn the technical essentials for creating and launching engaging and successful marketing campaigns! \nIn the first part of this session\, we will discuss how to create a marketing plan using a straightforward template that helps you systematize your content creation and schedule a cadence of communication with your target customers. \nIn the second half\, we will walk through how to use digital marketing advertising platforms\, including Google and Meta. You will learn about pixels\, develop an understanding of how digital and social media paid advertising works\, the importance of email marketing\, and how to interpret the results of your campaigns. \nBring your questions for hands on assistance with navigating these sometimes-challenging digital platforms. \nPresenter: Andi Lucas – Founder & CEO\, Hummingbird Marketing Services LLC \n \nAndi Lucas is the Founder and CEO of Hummingbird Marketing Services\, now in its 10th year. She has more than 25 years of professional writing and editing experience as well as almost 15 years in digital marketing and web development. Andi is passionate about helping small businesses soar to new heights through one-of-a-kind website design\, tailored content writing\, engaging social media\, striking branding and design\, and intentional marketing strategies. \nThis session was recorded on 3.13.2025
URL:https://businessimpactnw.org/event/technical-essentials-of-digital-marketing/
LOCATION:On-Demand BES\, Online
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250927T021304
CREATED:20250513T185319Z
LAST-MODIFIED:20250513T185612Z
UID:10008870-1830211200-1830297599@businessimpactnw.org
SUMMARY:Quality Jobs - Perspective from Job Seekers and Businesses
DESCRIPTION:The Quality Jobs initiative is a commitment to designing and developing a regional approach with workers\, employers\, job seekers\, community-based organizations\, economic developers\, and local municipalities to define\, support and promote quality jobs. We have launched this regional effort and are building a public/private coalition to advance an equitable economic recovery. Through this Initiative\, we hope to increase job quality by supporting strategies to provide self-sufficiency wages\, workplace safety\, worker engagement\, comprehensive benefit programs\, predictable scheduling and hours\, accessible hiring and onboarding\, and training and advancement opportunities. We hope you will join us! \nPresenter: Sean Moore – Senior Project Manager\, Workforce Southwest Washington \n \nI have had the opportunity of being a part of workforce development for the past 9 years\, focusing training\, recruiting and retaining local talent in Healthcare. Previous to this work\, I have worked primarily in marketing positions in the region and in Micronesia. \nThis session was recorded on 5.8.2025
URL:https://businessimpactnw.org/event/business-expert-session-quality-jobs-perspective-from-job-seekers-and-businesses-2/
LOCATION:On-Demand BES\, Online
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250927T021304
CREATED:20201013T223435Z
LAST-MODIFIED:20250204T234657Z
UID:10005896-1830211200-1830297599@businessimpactnw.org
SUMMARY:Your Business-Start Smart On-Demand Online Course
DESCRIPTION:Are you a military spouse\, veteran or active-duty service member who is thinking about starting a small business or are you already running a small business and looking for some free training to help you succeed? If so\, join our series on business ownership. This course is comprised of the following courses: \nIntroduction to Business Ownership In this course\, you will get a high level overview of some business ownership considerations in the areas of business entities\, using planning tools\, and the need to conduct market research and industry analysis. The following courses delve into these topics more deeply. \nIntroducing the Business Model Canvas as a Planning Tool Here you will learn the components of a Business Model Canvas and what information you need to complete each section. In the “Business Plan Development” course\, you will get insight into how the Business Model Canvas ties to your business plan. \nUnderstanding your Value Proposition This course will take a deeper dive into your “Value Proposition. ”By understanding and leveraging your value proposition\, you will then better understand who your customer segments will be and then be able to work on marketing (which you will learn about in the next course) \nMarketing Your Venture Now that you are familiar with the Business Model Canvas\, and you have nailed your Value Proposition\, it is time to learn about your customer base .In this course\, you will learn where to conduct market research and start to quantify numbers of customers. This research will not only let you learn about your customers\, but will also provide you valuable data to use in the next course. \nFinancial Planning for your Business In this course\, you will get an overview of a sales forecast\, cost of goods forecast\, cash flow analysis\, as well as a profit and loss statement. By the end of this course\, you will have an understanding about how to use research to make realistic projections and estimations of start-up expenses for your business. \nBusiness Entities & Safeguarding your Business In this course\, we will take a deeper dive into the more common business entities and associated liability concerns\, insurance protections\, intellectual property considerations\, partnership agreements and some other matters small business owners will want to consider. \nBusiness Plan Development Whether you need funding or not\, it is always advised to write a business plan. In this course\, you will discover the various sections of a business plan\, see some examples and you will see how your Business Model Canvas ties in to your ultimate plan. \nFinancing your Vet Owned Venture Now that you have a well-researched and written business plan (and financial forecast)\, you can seek outside funding. In this course\, you will learn about debt v. financing\, the 5 C’s a lender will look at when you apply\, and you will learn of some non-traditional/alternate forms of financing your veteran owned venture.
URL:https://businessimpactnw.org/event/your-business-start-smart-on-demand-online-course/
LOCATION:On-Demand Startup\, 1437 South Jackson Street\, Seattle\, WA\, 98144\, United States
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/jpeg:https://businessimpactnw.org/2019/wp-content/uploads/2020/07/Facebook-Banner-scaled.jpg
ORGANIZER;CN="Veterans Business Outreach Center (VBOC)":MAILTO:vboc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250927T021304
CREATED:20210217T211624Z
LAST-MODIFIED:20241017T200016Z
UID:10006075-1830211200-1830297599@businessimpactnw.org
SUMMARY:“Ready to Sell” Farm E-Commerce
DESCRIPTION:The purpose of this course is to provide you with the tools and resources to develop an effective online presence through which you will be able to connect with new customers\, build and maintain customer relationships\, grow your individual brand identity and integrate e-commerce in to your sales plan. The course content includes insight\, advice\, and trainings from industry leaders and experienced business owners through recorded interviews and presentations\, as well as options and information in regards to software and e-commerce platforms for farmers. \nThe course is divided in to 4 sections\, followed by a Marketing Tools section which includes additional video workshops and marketing toolkits that may be helpful in your strategic marketing plans. This is a self-paced course\, and can be repeated or re-watched as needed. It is recommended to start at the beginning and work though the sections as they are presented.
URL:https://businessimpactnw.org/event/ready-to-sell-farm-e-commerce/
LOCATION:On-Demand Ecommerce\, 1437 South Jackson Street\, Seattle\, WA\, 98144\, United States
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2020/05/Website-Featured-Image-fbrc-e1631548103470.png
ORGANIZER;CN="Food & Farm Business Services (FFBS)":MAILTO:fbrc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250927T021304
CREATED:20240509T210318Z
LAST-MODIFIED:20250319T181237Z
UID:10008306-1830211200-1830297599@businessimpactnw.org
SUMMARY:Celebrating Dreams Business Expert Session: Leveraging AI for Business Growth
DESCRIPTION:Is your workload overwhelming? Ready to streamline your operations? \nDiscover how AI tools like ChatGPT and Microsoft Copilot can help your business. And you! \nIn this interactive workshop\, you’ll learn how AI can: \n\nGenerate fresh content ideas in seconds\nCraft compelling marketing plans\nDevelop essential business plans with ease\nDesign eye-catching logos\nSupport wellness goals to avoid burnout\n\nYou’ll walk away with practical AI skills that you can start using in your business today! \nAbout the Presenter: Dana Rozier – ChatGPT Consulting \n  \nDana Rozier is a former teacher\, writer\, and entrepreneur dedicated to simplifying AI for women business owners. Her mission is to deliver practical AI strategies that help you save time\, streamline operations\, and thrive in today’s rapidly changing world. \nThis session was recorded on 5/9/2024
URL:https://businessimpactnw.org/event/celebrating-dreams-business-expert-session-leveraging-ai-for-business-growth/
LOCATION:On-Demand BES\, Online
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/05/CD24-Webinar-Banner-on-demand-1.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
END:VCALENDAR