Content to Strategy is a 7-week hands-on marketing cohort designed to help small business owners go from overwhelmed to empowered when it comes to content marketing. Each week builds on the last—starting with understanding why content marketing matters, cleaning up your accounts, and choosing the right platforms. You’ll develop a personalized content strategy calendar, get content filmed for your business, and learn editing techniques using tools like CapCut and Canva. Along the way, you’ll master caption writing, hashtags, engagement tactics, and collaborations to make your posts stand out. We’ll wrap with how to analyze basic performance metrics, plan your next month of content, and get personalized feedback during our group celebration. Whether you’re brand new to marketing or just need structure and accountability, this cohort gives you the strategy, tools, and confidence to show up online.

What you get:

• 7 Weeks of Educational Classes
• Content Planner
• Film session with a content creator at your choice of location – Chrisna, Unedited Content Studio
• Rights/Ownership to all content produced in your session
• In person collaboration and feedback with other businesses

Dates:

• 8/19/25 – Virtual on Zoom
• 8/26/25 – In person
• 9/2/25- Content Session on your own
• 9/9/25- In person
• 9/16/25- In Person
• 9/23/25- Virtual on Zoom
• 9/30/25- In person

All 11am-12:30pm MST

August 19-September 30, 2025
1x per week on Tuesdays from 11AM-12:30 PM MST
Hybrid- Zoom and IWBC Office: 5465 E Terra Linda Way, Room 106, Nampa, ID 83686

Only 8 Spots, so secure yours ASAP!

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330