IMPACT Pitch 2024: Celebrating Small Business

IMPACT Pitch 2024 has come to an emotional close, highlighting the power of innovation, perseverance, and entrepreneurship. Business Impact NW hosted the event in person at Imperia Lake Union and held a livestream of the event with the assistance of Live Oak on October 30^th. Over 200 attendees showed up to support the contestants- 124 in person and 106 viewing virtually! The competition showcased the  talents of multiple small business owners, offering cash prizes to help them continue to grow and succeed. This year’s event marked a night of empowerment, while celebrating the journey and dedication of entrepreneurs.

Most notable was the passion that drove these entrepreneurs and the instant camaraderie they developed. After meeting for the first time in person at the rehearsal, they bonded over their shared experience, becoming each other’s allies, supporters, and friends. Contestants regaled the audience with tales of overcoming extreme hardship, maneuvering during and after Covid, and even escaping war. These business owners showed exceptional strength and grit on their journey as entrepreneurs. With some contestants shedding tears and others, larger than life smiles, as they left the judges and audience in awe.

Christine Hopkins, owner of Advanced Supply Chain International (ASCI), says,

“I think the best part of this has been meeting the other entrepreneurs. Even though it was a competition, we were very supportive, and just here for each other. It’s pretty amazing; I feel like we’re all winners”

Journey to the Finals

Over several months, IMPACT Pitch participants worked closely with business coaches to refine their business models, develop strong business plans, and perfect their pitches. Our contestants made it through multiple vigorous rounds until they reached the final- the live pitch competition.

Andrea Yager, owner of Above Par Driving School, says,“The journey has been incredible and beautiful. My favorite part of it was showing up for the rehearsal. It didn’t seem like a competition. It felt like a place to be enriched and supported”. She adds, “It was really neat to watch everyone come together, even though our businesses are so different because we’re all so much alike.”

Not only have these contestants worked hard to reach this part, but they are also taking the lessons learned through their coaching to move their business forward. Empowered with a deeper understanding of their finances, the business owners are implementing the knowledge they learned to grow their businesses. Along with financial acumen, the entrepreneurs also worked hard on marketing tactics and their pitch, including making a marketing video. The additional marketing and strategic development will empower them further in their growth.

Erica Weiland, owner of Water Bear Bike Repair, says,“After our company did a mass lay-off, we wanted to find a way to keep the team together.” Erica continues, “I had started to work with Business Impact NW before I even knew about IMPACT Pitch. Having those resources available, being able to talk to the coaches, and get feedback was really helpful.”

Meet our Finalists

This year, the finalists represent a wide range of industries, like eco-friendly products, neurodivergent solutions, supply chain logistics, consulting, and food businesses that explore and spotlight culture. Here’s a look at the incredible businesses that made it to the final round:

 

• Startup Business Finalists:
  • Erica Weiland – Water Bear Bike Repair
  • Montana Houston – rYOUminate
  • Andrea Yager – Above Par School of Driving

• Early-Stage Business Finalists:
  • Layal Mahfoud – Palmyra LLC
  • Monica Tanbrin – Routea Café
  • Dori Babcock – Valiant Health Solutions LLC
• Established Business Finalists:
  • Catherine Anderson – Caribbean Spice
  • Christine Hopkins – Advanced Supply Chain International, LLC (ASCI)
  • Pallavi Pande – Dtocs LLC
  • Jessica Gomez – House of Lotus LLC
  • Nanci Luna Jimenez – Luna Jimenez Institute for Social Transformation (LJIST)

Monica Tanbrin, with Routea Cafe states,

“Participating in IMPACT Pitch 2024 has truly boosted my confidence as a business owner. Being paired with a food business coach who guided me through each step—from the initial phases to the final round—was invaluable. Their support and feedback on every revision helped me set clear, actionable goals for my business. I’m incredibly grateful for this experience and the solid foundation it has given me for future growth.”

Innovation on Full Display

IMPACT Pitch 2024  showcased an amazing lineup, featuring an Alaskan supply-chain business and Oregon food- based businesses. Other participants included businesses in the beverage, healthcare, and electric bicycle industries. Each finalist demonstrated how small businesses drive economic growth and empower communities through their unique heritages.

Nanci Luna Jimenez states,“We offer a healing engaged leadership framework, so we can authentically lead from a place of self-assurance, connection, and relationships. LJIST is aleadership organization with a tested proprietary theory of change that begins with adultism.” 

 

Catherine Anderson’s family-owned and operated business, Caribbean Spice, brings authentic tastes to her local community, making a larger impact as a supplier of local restaurants.

She states,“My journey started with my parents and their journey. You can’t fail when you really push yourself and believe in your business. I think that’s wonderful”.

 

Layal Mahfoud, owner of Palmyra LLC, uses her food business to bridge her heritage through authentic recipes and education opportunities.

Layal states,“We use authentic recipes passed down from my family. When customers are trying our food, I tell them about Palmyra and Syria.”

 

A Somber Honor, An Exhilarating Win

Joe Sky-Tucker, CEO of Business Impact NW, took to the stage to announce the winners and thank the sponsors, the incredible MC Travis, the judges, and the contestants. He states,

“This is a culmination of work they have put in over months and months. Tomorrow, these business owners have to get up and run their businesses. It doesn’t end here for them.”

Joe also took a moment to honor our fallen team member and his incredible legacy, Roland Chaiton. As the somber moment led to hope, Joe reminded us why we were there. He encourages,

“As we see from these businesses, it’s personal. It is our honor and responsibility to work with them, walk with them, and honor those who don’t have the opportunity.”

As the announcements were looming, the contestants were nervous, excited, and supportive of each other, with everything leading to this moment. Once it was time for the winners to be announced, it was so quiet you could hear a pin drop.

As everyone sat on edge, Joe’s voice rang out, “Best Startup Business Award: rYOUminate!” The crowd erupted with joy, loud claps, cheering, and a beaming Montana Houston came running out after receiving hugs and high-fives from her fellow contestants. Joe continued, “Best Early-Stage Business Award: Valiant Health Solutions, LLC!” Dori was beside herself and thankful for the opportunity to work within the healthcare field. Finally, the moment everyone was waiting for was the Best-Established Business Award. Dtocs was announced, and the crowd went wild! With just one more award to announce, Jessica Gomez of House of Lotus LLC was our final recipient of the evening, with Best Marketing Video. All our winners and other contestants were ecstatic, capturing the moment in a beautiful group photo.

• Best Startup Business Award: Montana Houston, rYOUminate
• Best Early-Stage Business Award: Dori Babcock, Valiant Health Solutions LLC
• Best Established Business Award: Pallavi Pande, Dtocs LLC
• Best Marketing Video: Jessica Gomez, House of Lotus LLC

Three Years of Determination Lead to Win

This year’s competition marks the 3^rd year for two of our finalists: Valiant Health Solutions and Dtocs. Reflecting on her determination and work with her coach, Dori Babcock says,

“Covid nearly killed our business. Working with Susan, my coach, she has encouraged me, each time, saying I can, and I should do this.”

Dori fought through tears and anguish at discussing the mistreatment of her child, a catalyst to creating her business. Quickly gaining her composure, Dori proceeded to discuss the unique healthcare opportunities that Valiant offers, including resources for parents and for older individuals who may no longer receive services after “aging out”. Dori plans to use a portion of her prize on marketing to host a Sensory Prom for those who have not been able to have the traditional coming-of-age dance. Not only will this include sensory-friendly social opportunities, but it will also include dance options in an environment for different medical needs.

Dtocs, an alternative dinnerware business, recently participated in the Top 100 Businesses in America by the U.S. Chamber of Commerce. From struggle to major growth, Pallavi discusses her journey,”

I was a bootstrapping business with just $20,000, but made it to 7 figures in just four years. Going from bootstrapping to that growth, I realized how great of a marketer I am to communicate our story, so I had to craft my storytelling, and do a lot of work.”

Pallavi gave an incredible pitch. With a can-do attitude and meaningful international cooperation to empower many by giving them jobs, Pallavi hit every mark. Empowered by family and her background, including a story of a seamstress who teaches multiple clients on one machine, Pallavi set out to make lasting change. As a self-proclaimed “mompreneur” who enjoys the party but none of the mess, she has found a way to do this through Dtocs with her alternative dinnerware. With her prize, Pallavi plans to update her marketing and operations management. She also plans to use the proceeds toward marketing her newest product, a natural straw alternative made of coconut husk that lasts for up to 6 hours.

“Being a mom taught me how to not give up and be resilient, and keep doing what you’re good at,” Pallavi emphasizes.

A Memorable Collaboration, An Incredible Win

One of the biggest surprises of the night was when many found out that a duo who had connected during a previous Business Impact NW event had won. Unbeknownst to the judges, Dori Babcock, owner of Valiant Health Solutions has been working with Montana Houston, owner of rYOUminate, since late spring after meeting at a networking event. After Dori’s incredible comeback from nearly being wiped out of business by the Covid pandemic and a tough 3 year journey to the IMPACT Pitch finals, she relies on her resilience and empathy to empower those around her, including Montana. Dori Babcock says,

“My advice is to make sure you’re really prepared and listening and use every resource that’s offered to you.”

Montana Houston, owner of rYOUminate states,

“What I’ve experienced with IMPACT Pitch has been a whirlwind. It’s been a rollercoaster in the best possible way.”

Shortly after another Business Impact NW event, Celebrating Dreams, a networking event, Montana and Dori were able to connect. Dori became a trusted source for Montana. In addition, Montana worked with WWBC Coach, Ericka Whitfield, and Director, Jessica Vidican-Neisius, gaining mentorship and guidance. This eventually led Montana to sign up for IMPACT Pitch. Montana founded rYOUminate, a business focused on spreading information for young adults, by young adults, in quick and easy to understand learning bites.

From a fun networking event to a trusted collaboration, the two would continue their journey together, and win in their categories!

Marketing for Change

House of Lotus, LLC is a transformative jiu-jitsu operation. The company values family dynamics, encouraging safety, understanding fight or flight, and responsibility through jiu-jitsu. The family-focused business takes young ages to adults, including siblings and entire families. Located in a in Seattle, they use multiple marketing techniques, including highly performing sandwich board marketing. They plan to grow those opportunities into a resource focused on the positives of body movement, understanding, and controlling both emotions and reactions. With their amazing marketing video win, House of Lotus is primed for even more success.

Jessica Gomez states, “We’re at 5 years, and it’s only been growing at this point.” After being forced to be flexible during Covid, House of Lotus was able to update location and grow its customer base. As for what she will take with her from IMPACT Pitch, Jessica says,

 “I’ve learned to focus on what my pitch sounds like, what qualities I’m bringing up to attract parents, and honing in on impact and value proposition.”

Sentiment, Fueled by Passion

As our judges made the tough decision and our winners were announced, they beamed with pride. The judges were moved by the stories of fortitude and empowerment, including many presentations that included good laughs, confidence, and watching the contestants filled to the brim with joy over their personal accomplishments. Chris Bloomquist, representing KD Hall Foundation, has an innate respect and understanding for overcoming immense struggles, and turning those into success. He advises business owners and future entrepreneurs,

“Accentuate your own strengths, know your weaknesses, identify them quickly, and that will lead to success. Identify your values and find someone who shares those, and your business will be successful if you do that.”

Cameron Hudson, owner of Dream Team Junk Removal, and 2023 IMPACT Pitch winner was part of our special panel of judges. His experience and insight into IMPACT Pitch– from contestant to judge, brought a unique perspective to the night. He says,

“It’s definitely been a great experience to be on this side of the podium, to see how they judge, and to see the presentations has been wonderful.”

Jimese Harkley, Chief Community Engagement Officer of Harborstone Credit Union, says,” This experience has been truly rewarding to watch these business owners giving their heart and their energy to do things that IMPACT not only their lives, but spans out to others.”

Oregon Watch Party

Business Impact NW is proud to announce its first-ever Watch Party with livestream viewing for this year’s IMPACT Pitch. Megan Snyder and Unitus Credit Union hosted the Watch Party in Oregon. Business Impact NW board member, Megan Snyder, VP Strategic Partnerships & Portfolio Management, facilitated the space with Maya Rose, Senior Business Coach and Training for Business Impact NW, hosting the viewing. With multiple people attending, including Business Impact NW staff, they witnessed, in live-action, the inspiring pitch competition and business stories. In addition, Business Impact NW received a donation from the Member Impact Fund Award, by Federal Home Loan Bank (FHLB) of Des Moines, which was secured from Unitus Credit Union!

A Heartfelt Thank You to Our Sponsors

This year’s IMPACT Pitch wouldn’t have been possible without the generous support of our sponsors. These organizations have shown a steadfast commitment to empowering small businesses and fostering economic growth in our communities. Joe Sky-Tucker states, I want to thank our sponsors so much, and key to them is Harborstone Credit Union, for 9 years, they have been our title sponsor”.

• • Presenting Sponsor: Harborstone Credit Union
  • Platinum Sponsor: Amazon
  • Gold Sponsor: 1^st Security Bank

 

Our Silver Sponsors include Washington Federal Bank and Federal Home Loan Bank of Des Moines.

Our Bronze Sponsors include Hummingbird Marketing Services, TaxUSign, Adobe, Beneficial State Bank, and Sound Credit Union.

We’d also like to thank our individual donors who during the live event! Your contributions directly impact the growth and success of our entrepreneurs, and we are incredibly grateful for your ongoing support.

We’d also like to send out a special thank you to Imperia Lake Union for hosting our event. Thank you to Live Oak for making our livestream possible. Finally, thank you to Clark Rowan Photography for capturing the event.

For more information on this year’s contestants, please click here!

If you are interested in competing next year, interested in business coaching, or course opportunities, click here!